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Special Offers & Incentives

Value Your Trade-In

New Arrivals

  • 2017 Toyota Sienna XLE Premium Minivan/Van
    2017 Toyota Sienna XLE Premium Minivan/V…
    • $30,987

    Quick Specs

    • Minivan/Van
    • Blue Exterior
    • 3.5L V6 SMPI DOHC Engine
    View Details
  • 2013 Toyota 4Runner SR5 SUV
    2013 Toyota 4Runner SR5 SUV
    • $26,487

    Quick Specs

    • SUV
    • White Exterior
    • 4L V6 SMPI DOHC Engine
    View Details
  • 2018 Nissan Rogue Sport SV SUV
    2018 Nissan Rogue Sport SV SUV
    • Please Call

    Quick Specs

    • SUV
    • Blue Exterior
    • 2L DOHC Engine
    View Details
  • 2018 Nissan Armada SL SUV
    2018 Nissan Armada SL SUV
    • Please Call

    Quick Specs

    • SUV
    • Gray Exterior
    • 5.6L V8 DOHC 32V Endurance Engine
    View Details
  • 2015 Nissan Altima 2.5 S Sedan
    2015 Nissan Altima 2.5 S Sedan
    • $17,487

    Quick Specs

    • Sedan
    • Beige Exterior
    • 2.5L I4 DOHC 16V Engine
    View Details
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Stress-Free Car-Shopping

Know the 1st Choice Motors difference and what to expect from our dealership:


1) Expect a clean and professional atmosphere with a welcoming staff to assist you in finding the perfect car from our vast selection of used cars, trucks, and SUVs.

2) Expect a pressure free atmosphere that sets the tone for the exciting car purchase experience that you desire.  

3) We have one goal in mind: to build the most reputable and competitive brand in the Pre-Owned vehicle market for Roanoke VA and Lynchburg. We want to be the car dealership that you are excited to bring your friends and family to when they are in need of reliable transportation. Contact us to ask about our rewarding referral program.

4) We offer some of the most competitive prices in Virginia through our pricing and vast access to lenders for consumers in any situation. Our financing center offers rates as low as 1.99% for qualified buyers in the Charlottesville and Amherst VA areas.

5) Selection is important to our customers, which is why we maintain a huge used car inventory of over 400 pre-owned vehicles. More inventory at our disposal means volume pricing and HUGE savings in both money and time.  

Spend more time on the road in your new vehicle, versus driving from dealer to dealer. 1st Choice Motors in Madison Heights VA has the right automobile at the right price. Contact us online, give us a call at 888-606-0278, or visit our dealership to schedule your next test drive in the vehicle you've been wanting.

Our company mission statement: To provide an extraordinary level of service at every point of contact in a professional and enthusiastic manner.

If you don't see a particular vehicle, click on CarFinder and complete the form. We will gladly inform you when a matching car arrives. If you'd like to see a vehicle in person, check out our dealership directions page for step-by-step driving instructions to our site, or give us a call. We look forward to serving you!

Hassle-Free Used Car Financing in Madison Heights, VA

Check out our online used car inventory where you can easily compare a variety models and options like a used Nissan, used Mazda, Chevrolet, Ford, Jeep and Honda. When you've found your dream car, our finance center can find you the financing terms that work best for your budget and needs. We'll make sure you understand all your financing options so that you can make a confident decision.

Visit 1st Choice Motors for a Test Drive

Want to get a closer look? 1st Choice Motors welcomes you to visit our pre-owned car dealership in Madison Heights VA, also serving Roanoke VA, to speak with one of our representatives and to view popular models like Nissan Rogue, Chevrolet Silverado 1500, Ford Explorer, Jeep Grand Cherokee and Honda Civic. We'll be happy to show you around and even set you up with a test drive. We're looking forward to serving you.

Get in Touch

  • Contact Our Sales Department: (434) 455-8110
  • Monday9:00am - 7:00pm
  • Tuesday9:00am - 7:00pm
  • Wednesday9:00am - 7:00pm
  • Thursday9:00am - 7:00pm
  • Friday9:00am - 7:00pm
  • Saturday9:00am - 6:00pm
  • SundayClosed
  1. 1st Choice Motors

    4799 South Amherst Hwy
    Madison Heights, VA 24572

    • Sales: (434) 455-8110
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