New Arrivals

  • 2017 Ford Explorer XLT SUV

    2017 Ford Explorer XLT SUV

    • $25,987

    Quick Specs

    View Details
  • 2014 Ford Escape SE SUV

    2014 Ford Escape SE SUV

    • $10,987

    Quick Specs

    View Details
  • 2019 Chevrolet Camaro SS Coupe

    2019 Chevrolet Camaro SS Coupe

    • $36,949

    Quick Specs

    View Details
  • 2014 Toyota RAV4 LE SUV

    2014 Toyota RAV4 LE SUV

    • $12,987

    Quick Specs

    View Details
  • 2011 Nissan Frontier SV Truck

    2011 Nissan Frontier SV Truck

    • $14,987

    Quick Specs

    View Details

Stress-Free Car-Shopping

Know the 1st Choice Motors difference and what to expect from our establishment:

1)  Expect a clean and professional atmosphere with a welcoming staff to assist you in finding the perfect vehicle from our vast selection of inventory. View Inventory

2)  Expect a pressure free atmosphere that sets the tone for the exciting car purchase experience that you desire.  

3)  We have one goal in mind:  to build the most reputable and competitive brand in the Pre-Owned vehicle market for Lynchburg, Madison Heights, Amherst, and surrounding areas.   We want to be the car dealership that you are excited to bring your friends and family to when they are in need of reliable transportation.  Ask about our rewarding referral program. Contact Us

4)  We offer some of the most competitive prices in Virginia through our pricing and vast access to lenders for consumers in any situation.  Rates as low as 1.99% for qualified buyers.

5)  Selection is important to our customers, which is why we maintain an INVENTORY of over 400 pre-owned vehicles.  More inventory at our disposal means volume pricing and HUGE savings in both money and time.  

Spend more time on the road in your new vehicle, versus driving from dealer to dealer only to find that 1st Choice Motors in Madison Heights has the right automobile at the right price, today.  Give us a call at 888-606-0278 to reserve your next test drive in the vehicle you've been wanting.

Our company mission statement:  To provide an extraordinary level of service at every point of contact in a professional and enthusiastic manner.

 If you don't see a particular vehicle, click on CarFinder and complete the form. We will gladly inform you when a matching car  arrives. If you'd like to see a vehicle in person, click on Dealership: Directions for step-by-step driving instructions to our site, or give us a call. We look forward to serving you!

Want to Talk Auto Finance?

When it comes to financing, that's where our car loan and specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way.

We Keep You Going

1st Choice Motors is also by your side whenever you need any car service and repair work done in Madison Heights. What's more, our auto parts team would be happy to get you whatever you need to keep your vehicle on the road for many miles to come.

Get in Touch

  • Contact Our Sales Department: (434) 455-8110
  • Monday9:00am - 7:00pm
  • Tuesday9:00am - 7:00pm
  • Wednesday9:00am - 7:00pm
  • Thursday9:00am - 7:00pm
  • Friday9:00am - 7:00pm
  • Saturday9:00am - 6:00pm
  • SundayClosed
  1. 1st Choice Motors

    4799 South Amherst Hwy
    Madison Heights, VA 24572

    • Sales: (434) 455-8110
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